Michael Bagnardi
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Story

A 360° rebrand that spoke to the history and tenacity of a journalist and a publisher.

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Brand journalists needed a mark that could tell their unique story.

Story Worldwide were in need of a new mark that would establish the future of their company while honoring their roots in printed media. Together we developed a newspaper influenced visual system that included an updated color palette, typographic parings, and tone of voice that represented their new bold, attention-grabbing identity.

Identity
Typography
Web

2016