Michael Bagnardi
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Story


Story Worldwide

A 360 degree rebrand that spoke to the history and tenacity of a journalist and a publisher.

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Brand journalists needed a mark that could tell their unique story.


Founded by a journalist and a publisher, Story Worldwide set sail to disrupt the traditional model of advertising by telling brand stories. They were in need of a new mark that would represent their roots in printed media. This opened a doorway to a newspaper influenced visual system. An updated color palette helped drive their newspaper aesthetic, Typographic parings reflected printed media, and tone of voice turned bolder and attention-grabbing.

Branding
Typography
Web

2016

 


Michael Bagnardi
Brand Designer
New York City

Branding
Packaging
Typography

All Work ©2017

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